Introduction to the Director of Korea’s 365mc Liposuction Hospital | Comprehensive information on the backgrounds, areas of expertise, and booking guidelines of the five core physicians

When going to Korea for liposuction, many people hear the term “director-level treatment” for the first time during the consultation—after which the consultant starts promoting upgraded packages. At that moment, don’t you feel just like me, starting to wonder: Is there really such a big difference between being treated by the director personally and by a regular doctor? Or is it just a marketing gimmick?

Before deciding to make an appointment at 365mc, I took the time to research numerous real reviews and learned in detail about the backgrounds of several key doctors at the clinic. This article summarizes the information I found and shares it with others who are also considering this option.

1. What kind of hospital is 365mc? Why is it so well-known in the field of liposuction?

365mc (삼육오엠씨) is currently the largest specialized liposuction chain hospital in Korea. Established over 20 years ago, it has branches in Seoul, Daejeon, Busan, and other locations, and has received multiple certifications from the Korean Ministry of Health and Welfare. Its main specialty is performing fat-related surgeries—liposuction, LAMS (the latest generation of liposuction technique), fat-breaking injections, and cryolipolysis—without offering any other cosmetic procedures. As a result, all its resources are focused on this area.

This is also why so many people think of 365mc first when considering liposuction in Korea—not because of advertising but due to its long-standing reputation. The average number of liposuction surgeries performed by its doctors far exceeds that of doctors at ordinary plastic surgery clinics.

2. Who represents 365mc? The chief representative is Dr. Kim Ha-jin.

Many people ask, “Who is the director?” The chairman of the 365mc Chief Representatives Council is Dr. Kim Ha-jin, who is also the chief director of the Seoul 365mc Hospital and one of the co-founders of the clinic.

Education and qualifications

• Graduated from the School of Medicine at Kyung Hee University, Doctor of Medicine
• Formerly appointed as an adjunct professor at the School of Medicine at Kyung Hee University
• Vice President of the Korean Society of Obesity Studies
• Standing Director of the Korean Liposuction Association
• Life Member of the Korean Society of Obesity Studies

Specialties and Achievements

Director Kim Ha-jin is an expert in the field of adipose stem cells in Korea. He has presented his research findings at international academic conferences in France, Canada, Europe, and other places. He is also a co-author of several obesity medicine textbooks in Korea. He has received the “Minister of Health and Welfare Award” three times and has appeared as a guest on health programs focusing on liposuction on major television channels such as KBS, MBC, and SBS.

It is important to note that his clinical focus is on academic research and complex repair cases. Therefore, ordinary patients who seek cosmetic surgery are not necessarily operated on by him; rather, it is the overall medical standards of the institution that he oversees and endorses.

III. Representative Director of 365mc Daejeon Branch: Lee Sun-ho

If you place a lot of emphasis on the “number of liposuction surgeries performed,” then you must consider Director Lee Sun-ho’s experience. As the representative director of 365mc Daejeon Hospital, he has performed over 24,000 liposuction surgeries in total, which has earned him the title “24,000MC” within the industry—an achievement that ranks among the highest among liposuction specialists worldwide.

Key Qualifications

• Director of the 365mc Complex Liposuction Repair Surgery Center
• Director of the 365mc Global Liposuction Education Center
• President of the Korean Liposuction Association
• Chairman of the 365mc Social Contribution Foundation
• Co-founder of 365mc
• Doctor of Medicine from Kyung Hee University School of Medicine
• Lead surgeon for liposuction on the Korean TV show “Let’s Be Beautiful”

His book “100 Diets, 1 Liposuction” has had a significant impact in the Korean weight loss community, and he is currently the key person in charge of 365mc’s revision surgeries. If you have previously undergone liposuction elsewhere with unsatisfactory results and are considering revision, his expertise should be considered seriously.

IV. The Three Core Surgeons at 365mc: How to Choose the Right One for You

In addition to the chief director, 365mc also has several other core liposuction surgeons, each with their own areas of expertise. Here are the three most frequently mentioned:

Dr. Kim Hyung-jun — Personalized Body Sculpting

Graduated from the School of Medicine at Yonsei University, with 15 years of clinical experience in liposuction and over 5,000 surgeries performed. His approach focuses not just on identifying which areas need fat removal but also takes into account your height, shoulder width, hip width, and body proportions to create a personalized body contouring plan. He prefers using hydrodynamic liposuction technology, which results in smoother skin and a shorter recovery period of 3–5 days compared to traditional methods.

👉 Suitable for those who want to improve their waist-to-hip ratio, define their leg lines, or achieve better overall body proportion.

Dr. Lee Sang-wook – Precision minimally invasive liposuction

Graduated from the School of Medicine at Seoul National University, with 12 years of experience in precision liposuction, specializing in small-area treatments such as the face, arms, and calves. He uses microneedle liposuction technology with needles as thin as 1.2mm, which allows for precise targeting of superficial fat layers while avoiding damage to nerves and small blood vessels. The resulting incisions are small, and there is virtually no recovery time.

👉 Suitable for those who wish to undergo facial liposuction, remove “butterfly wings” from their arms, or shape their calves.

Dr. Choi Jun-hyuk – Large-area layered liposuction

Graduated from the School of Medicine at Korea University, with 11 years of clinical experience in liposuction. He specializes in comprehensive treatments involving large areas of the body, such as waist and abdomen circumferential liposuction, as well as back and thigh combined liposuction. He innovatively uses layered liposuction techniques, dividing the fat layers into shallow, middle, and deep layers, and adjusting the extraction intensity according to the density of each layer. This approach helps to effectively reduce fat while preventing post-surgery skin laxity.

👉 Suitable for those who need to address multiple areas of the body, such as the waist, abdomen, back, and thighs, in one procedure for optimal body shaping.

So, let’s get back to the core question: what is the difference between a consultation with the director himself and a regular consultation?

This is something many people want to understand before seeking advice. Let me share what I have learned:

• Regular consultation: Performed by specialist doctors affiliated with 365mc. These doctors have extensive training in liposuction and have performed many surgeries, so the likelihood of complications is very low.
• Director-level consultation: Conducted personally by the director or senior core doctors. They have more experience dealing with complex cases, such as uneven fat distribution, underlying health conditions, or revision surgeries, and provide more thorough pre-surgical evaluations.

To be honest, if it’s your first time getting liposuction, the area to be treated is simple, and your body type is standard, a regular consultation is completely sufficient. The overall medical standards at 365mc are well-established in the industry. Director-level consultations are more suitable for more challenging areas (such as the face or calves), large-scale combined surgeries, or when revision is needed.

VI. Five Key Questions to Ask Before Going to 365mc

Q1: How can I request a specific doctor? Can I ask for that directly?

Yes, you can. It is recommended to indicate the name of the doctor you prefer when booking through the BeautsGO platform, and they will help check if there are available schedules. Requesting a specific director directly upon arrival has a lower success rate, as popular doctors usually require reservations 1–2 weeks in advance.

Q2: What is the difference between 365mc’s liposuction technique and that of regular plastic surgeons?

The main difference lies in the level of specialization. 365mc focuses exclusively on liposuction; all their doctors, equipment, and post-operative care are dedicated to this area. Each doctor performs significantly more surgeries per year than plastic surgeons who handle a variety of procedures. The precision of the surgeries and the post-operative management process are also more systematic.

Q3: Do foreigners face any language barriers when visiting 365mc?

365mc provides Chinese translation services, and their official website is also available in Chinese. If you are concerned about communication issues, you can request Chinese translation when booking through BeautsGO. The platform also offers real-time translation, making it convenient to discuss surgical details directly with doctors on-site.

Q4: How long does it take to recover after the procedure?

Generally, after liposuction, it is necessary to wear a compression garment for 1–3 months. Swelling and bruising may occur initially (but these usually improve significantly within 2–4 weeks). After large-scale combined liposuction, it may take about 1 week to recover, while after small-scale precision liposuction, light activities can be resumed in 2–3 days. 365mc provides systematic follow-up care, including regular check-ups and post-procedure guidance.

Q5: What are the approximate costs?

For example, the cost of abdominal liposuction at 365mc ranges from ₩2,500,000 to ₩94,000,000 Korean won (approximately HK$14,000–$22,000 / NT$62,000–$100,000). The cost for larger combined procedures, such as waist, abdomen, and back, will be higher accordingly. Consultations with senior doctors usually cost 20–40% more than regular consultations. For specific quotes, it is recommended to obtain formal consultation reports through BeautsGO first.

VII. Understanding 365mc’s Various Booking Methods

Many people think that booking appointments at Korean cosmetic clinics can only be done through one channel, but in fact, 365mc offers multiple booking options, each with its own advantages. You can choose the method that suits you best based on your preferences.

Method 1: BeautsGO App (Recommended – Preferred by Foreigners)

BeautsGO is currently the most popular platform for foreign travelers to book cosmetic treatments in Korea. It has partnered with over 849 high-quality clinics and 1,457 specialist doctors, serving more than 15,800 registered users. All 365mc clinics are listed on the platform.

1. Download the BeautsGO App (iOS App Store / Android Google Play / WeChat Mini Program)
2. Search for “365mc” and select your desired clinic location (Seoul / Daejeon / Busan)
3. View detailed information about the clinic and introductions to the doctors, and select the package that interests you.
4. Fill in the reservation details and, if applicable, indicate the name of the doctor you prefer.
5. Wait for the confirmation notification (usually within 30 minutes), and then arrive on time.

BeautsGO members can also earn points and exchange them for gifts. Some clinics offer exclusive discounts to BeautsGO users, making it more cost-effective than contacting the clinics directly.

Option 2: Consult and reserve via LINE official account

365mc has an official LINE account. Visitors from Taiwan, Hong Kong, Thailand, and other regions can communicate in Chinese with our consultants via LINE in real time. It’s very simple: open LINE, search for “365mc” or scan the clinic’s official QR code, add us as a friend, and send your reservation request directly.

The advantage of booking through LINE is the immediate interaction and zero delay in communication. If you have specific doctors in mind, want to know details about treatments or prices, you can resolve these issues right in the conversation without having to send back-and-forth emails.

Option 3: Reserve via WeChat public account/miniprogram

Beauty seekers from mainland China can make reservations and consultations through 365mc’s WeChat public account. After following the account, you can send messages directly to our Chinese consultants to learn about clinic information, doctor schedules, price options, and more.

Additionally, the BeautsGO WeChat mini-program is a convenient option—no need to download an additional app; you can search for clinics, browse packages, and submit reservations right within WeChat, providing the smoothest experience for users in mainland China.

Method 4: Online consultation form on the official website

365mc’s Korean official website (365mc.com) offers an online consultation form available in multiple languages, including Korean, English, and Chinese. After filling in basic information (name, nationality, contact details, and the service you wish to consult about), the clinic will respond via email or phone within 1–2 working days to confirm your request.

Online reservation is suitable for those who prefer to read all the information in detail before making a decision. You can review the treatment descriptions, price ranges, and doctor qualifications on the official website before deciding whether to fill out the reservation form.

Method 5: Direct contact via email/phone

If you prefer to communicate via email, you can send a message to the international consultation email addresses of 365mc’s various clinics, specifying the service you want to consult about, your expected arrival date, and your contact details. A dedicated staff member will respond to you. Some clinics also offer direct international phone services, so you can call in advance to confirm schedules and get quotes.

It should be noted that email responses may take 1–3 working days. If time is tight, it is recommended to use instant communication tools such as LINE or the BeautsGO App.

Comparison of different reservation methods

• BeautsGO App: A one-stop platform that makes it easy to compare treatment prices and offers bonus points → Recommended
• LINE: Instant messaging for efficient communication, ideal for those who need to confirm details quickly
• WeChat official account/miniprogram: The most convenient option for users in Mainland China, with direct operations within WeChat.
• Official website form: Provides the most complete information, suitable for those who prefer to prepare in advance.
• E-mail/phone: Traditional but reliable, ideal for situations where written records are necessary.

VIII. Conclusion: Is it worth paying extra for a consultation by the chief surgeon? Here’s how to decide.

Back to the initial question: How much does a consultation by the chief surgeon at 365mc cost compared to a regular consultation?

In simple terms: A regular consultation ensures reliability, while a consultation by the chief surgeon offers added peace of mind. If your procedure is straightforward and you’re having it done for the first time, a regular consultation is sufficient. However, if your case is complex, you have a generous budget, or you prefer the top-tier expertise of a chief surgeon, the additional cost is worth it.

Most importantly, clarify your needs before going. Make an appointment through channels like BeautsGO, LINE, or WeChat, and prepare all the questions you want to discuss. This way, you won’t get caught off guard when someone suggests upgrading to a consultation with the chief surgeon.

※ The information in this article is updated until 2026. Doctor schedules and fees are subject to the actual announcements of the clinic. Please refer to the BeautsGO platform for the latest prices.

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