Is the lip augmentation technique at REYOU Dermatology in Korea good? A detailed analysis of Director Xu Baojing’s “One-Word Lip Sculpture” procedure and the Rylan Kysse natural lip-plumping method.
At this dermatology clinic located on Nonhyang-ro in Gangnam District, Seoul, weekend appointments are almost always filled up by requests for “lip augmentation.” This isn’t due to aggressive marketing efforts, but rather because of the skills of its director, Dr. Heo Bao-kyung—she is able to create lips that look as if they were naturally shaped, yet others would never even realize that surgery was involved. This natural-looking result is known in the Korean lip augmentation community as “slip-line lip sculpting,” and it is also REYOU Dermatology’s most recognizable signature technique.
This article provides a comprehensive overview of REYOU Dermatology, covering aspects such as the director’s background, technical expertise, the brands of hyaluronic acid used, actual prices, and how foreigners can make appointments. It helps you determine whether REYOU’s lip augmentation services are worth the trip.
What is the background of REYOU Dermatology?
REYOU Dermatology (이유의원) is located on the 2nd floor of the JY Building at 826 Nonhyang-ro in Gangnam District, Seoul, right next to Sinsa Station, making it easily accessible on foot. The name “REYOU” comes from “Rebirth of YOU,” reflecting the clinic’s mission to help people rediscover their unique beauty. Unlike many other high-volume dermatology clinics in Gangnam, REYOU targets the mid-to-high-end market and emphasizes personalized injection treatments tailored to each patient’s individual needs.
Director Heo Bao-kyung: An injection aesthetics expert with a background in design from New York
Dr. Heo Bao-kyung’s background is particularly unique within the field of cosmetic surgery in Korea. She studied design at New York University, integrating facial proportions and aesthetic principles into her injection procedures. This means that she is not just a doctor who knows how to perform injections; she also understands how to analyze and enhance each person’s facial features from a visual design perspective.
Her core techniques include:
- Slip-line lip sculpting: This technique involves precise, layered injections in specific areas to create lips with a clear definition, a slightly upturned lip center, and naturally arched corners.
- Non-swelling layered injection method: The amount of fluid injected at each point is carefully controlled, often down to 0.01 ml. The results look natural immediately after the procedure, and there is almost no need for a recovery period.
- Midline proportion adjustment: This technique not only enhances the volume of the lips but also adjusts the length of the philtrum, helping to address issues related to an overly long midline.
- Facial contour design: Integrating the overall proportions of the lips with other facial features such as the chin, nose, and cheekbones.
What kind of hyaluronic acid does REYOU use for lip augmentation?
REYOU Dermatology specializes in using high-end international hyaluronic acid brands for lip augmentation, including:
- Restylane Kysse: Specifically designed for the lips, it has extremely high flexibility and provides a natural shaping effect. It is the most frequently used brand by REYOU for lip augmentation.
- Juvéderm: Brands such as Ultra XC and Volbella are suitable for creating more volume in the lips.
- Belotero: Its very fine molecules make it ideal for filling lip lines and making detailed adjustments.
The clinic director will recommend the appropriate brand and dosage based on an individual’s lip condition, desired results, and budget. There is no one-size-fits-all approach.
Reference prices for REYOU lip augmentation services
Below is a summary of the costs associated with lip augmentation at REYOU Dermatology. The actual prices may vary depending on the brand of hyaluronic acid used, the dosage, and the specific treatment plan. It is recommended to consult for an accurate quote.
| Services | Hyaluronic acid brands | Reference prices |
|---|---|---|
| Lip augmentation (basic version, 1cc) | Restylane Kysse | Please check at BeautsGO |
| Pouty lip package (including design) | Restylane / Juvederm | Please check at BeautsGO |
| Customized lip enhancement solutions | Determined based on consultation | Please check at BeautsGO for more details. |
| US-made ultrasonic device with 400 treatments + 1cc of hyaluronic acid. | Imported hyaluronic acid. | Starting from ⩡2,090,000. |
💡 Reminder: REYOU offers the same prices for both Chinese and foreign customers. There is no additional charge for foreigners—this is a relatively rare transparent practice among dermatology clinics in Jiangnan District.
Lip augmentation process: from consultation to post-treatment.
The complete process for lip augmentation at REYOU is as follows:
- Online reservation: You can reserve through the BeautsGO App, the official website form, or LINE. Chinese-language consultations are also available.
- In-person consultation: The chief physician will assess your lip condition and facial proportions and discuss your desired results.
- Plan customization: The chief physician will create a treatment plan based on your facial features. You may bring photos of the lip shape you prefer as reference.
- Preparation for numbing: Apply topical anesthetic ointment and wait for 15–20 minutes.
- Injection procedure: Inject in separate areas and layers; the process takes approximately 15–20 minutes.
- Post-operative care: Apply ice packs and use LDM therapy to promote recovery. The hospital director will also explain post-operative precautions.
The entire procedure takes around 40–60 minutes. You can resume normal activities immediately after the treatment, but it is recommended to avoid strenuous exercise and hot environments on the same day.
How do foreigners make appointments at REYOU Dermatology?
REYOU Dermatology provides Chinese-language consultation services, making it very convenient for foreigners to schedule appointments. Here are the recommended ways to make an appointment:
- BeautsGO App (recommended): Available for iOS, Android, and WeChat Mini Programs. Supports online appointments and Chinese-speaking customer service.
- Official website form: Visit the REYOU website to fill out a consultation request; you will receive a response within 1–2 business days.
- LINE official account: Search for “REYOU” to add as a friend and schedule an appointment via instant Chinese-language communication.
- Telephone consultation: +82-2-6389-0188 (Korean/English)
Common Questions & Answers
Q: Does REYOU cause pain during lip augmentation?
After applying the anesthetic cream, the pain is quite minimal. Most clients describe it as “a slight pressure but not much pain.” Although the lips have relatively sensitive nerves, Dr. Xu’s layered injection technique starts from the deeper layers and gradually moves towards the surface, making it much more comfortable than a single large dose.
Q: How long does the effect last?
Using Restylane Kysse typically results in effects lasting 6–9 months, while the Jovain series provides results for about 9–12 months. The actual duration varies depending on individual metabolism and the injection site. Dr. Xu usually recommends a follow-up appointment 6 months after the initial treatment to assess the results and determine if additional injections are needed.
Q: Will there be swelling after the procedure? How long does it take to recover?
Dr. Xu’s “non-swelling layered injection technique” is one of the best methods for controlling post-procedure swelling. In most cases, the swelling subsides significantly within 1–2 days, and full recovery takes 3–5 days. Using ice packs and the LDM therapy provided by REYOU can further accelerate the recovery process.
Q: Can I come if I don’t speak Korean?
Yes. REYOU offers Chinese-language services, from booking appointments to the consultation and post-treatment guidance. When booking through the BeautsGO app, you can communicate with the staff in Chinese directly.
Q: Is REYOU suitable for my first lip augmentation experience?
It’s very suitable. Dr. Xu is known for her “natural” approach—she doesn’t apply too much at once but gradually achieves the desired result. This makes it a reassuring choice for those getting lip fillers for the first time or who are concerned about visible results.
If you’re considering lip fillers in Korea and want a natural outcome where the changes are noticeable but hard to identify, Dr. Baojing Xu at REYOU Dermatology is worth considering. You could always start by checking out her cases on BeautsGO before making a decision.
📖 Recommended for further reading
- Which dermatology clinic in Korea is best for lip injections? Experts recommend lip injection services — Price lists for plump and smiling lips at hospitals in Gangnam and Hongda. Want to compare multiple options? This article lists over 10 top clinics in these areas.
- Must-read before getting Lijulan injections in Korea: How to verify authenticity and choose authorized clinics. A 2026 Seoul recommendation list — In addition to hyaluronic acid fillers, learn about Lijulan’s lip regeneration treatments too.
- What is the reputation of Lu Meiren Dermatology Clinic in Korea? Detailed background information on its three-generation medical family, real reviews of the gold microneedling treatment, and booking procedures at BeautsGO — A great comparison for mid-to-high-end dermatology clinics in the Gangnam area.
